Cake

[dianeduane]

This ad apparently premiered in the UK the day before my birthday, and the minute I saw it, I fell in love with it.

The love falls roughly into three parts: (a) The basic conceit of the ad. (b) The nuts and bolts of the production (i.e., trying to figure out how much of the construction really happened and how much only seemed to). [Update: it all happened. See below.] (c) Some of the little details (the licorice windshield wipers and fan belt, the gelatin brakelights, the royal-icing detailing, the guy pouring golden syrup into a gingerbread crankcase...).

Altogether a yummy piece of work, and the ad agency should be proud of itself / themselves.

Watch on YouTube

The basic ingredients:

10kg white chocolate chunks | 20kg raisins | 3kg orange peel strips
25kg dried apricot | 12.5kg raspberry jam | 5kg cocoa powder
100kg wheat flour | 180 fresh eggs | 100kg caster sugar | 90kg brown sugar paste
50kg icing sugar | 40kg black sugar paste | 20kg glacier cherries
50kg white sugar paste | 30kg brown almonds | 42kg chocolate fudge


EDIT: There is "making of..." info here at one of the Skoda UK websites.

Also, see these news stories (or check them out if you have trouble getting the above URL to load:

• Article at CarKeys
  
• Article from UK CarPages
  
• Article from The Sun
  

Comments

[anamin.livejournal.com]

Wow. . .

I'd love to have a piece :)

[the-gwenzilliad.livejournal.com]

We enjoyed this advert, too-- the first time we saw it, we thought it must be a Marks & Spencer Food advertisement, but once we realised what they were doing, we couldn't stop watching!

[selenay]

My first thought was also that it would be Marks & Spencer! Most ads are pretty dire, but every now and again a really cool one like this comes along. I love it :-)

[rebelsheart]

That is absolutely awesome

[uitlander]

That is very cool. I didn't see the ad broadcast - thank you!

[meijhen.livejournal.com]

That is really cool! I think my favorite bit is the gelatin brake lights.

The fact that it really contains a cake motor is just incredible!

[meryddian.livejournal.com]

Oh, that is all kinds of awesome. And full of sweet yummy goodness. :-)

I just bought a cookbook a few weeks ago on how to use fondant... now I'm really inspired!

[jaxomsride.livejournal.com]

I wonder who got to eat it afterwards?

[janeway216.livejournal.com]

No one -- it was inedible after sitting under studio lights for several days.

[jaxomsride.livejournal.com]

Seems a sad waste!

[gfish.livejournal.com]

At least they composted the remains. =\

[iamfiction.livejournal.com]

That is one delicious-looking car.

[estrelladesax.livejournal.com]

What surprises me is how few baking communities this showed up on.