Yay for online muesli!

[dianeduane]

Specifically, for online pick-your-own-ingredients-and-we’ll-ship-it-to-you muesli.

From this week muesli lovers in the UK will be able to order their very own custom made cereal choosing their ingredients online.

The German firm 'Well' launched www.mymuesli.com last year and it has proved successful in its homeland. Customers are able to use the website to dream up their personalised breakfast choosing from 70 organic ingredients.

Now the firm is to launch its enterprise in the UK.

According to the company, the concept is: "Ideal for gourmets, raisin haters, allergics, athletes and die-hard greenies."

Customers pick and mix their own ingredients from the choice offered on the website. The price of one 575 gramme tube starts at £3.90, although the price can vary hugely depending on the rarity of the ingredients.

(Via Nothing To Do with Arbroath)

Tags: muesli, breakfast, cereal, do-it-yourself, DIY, online, ordering, Germany, UK, shopping, food

Comments

[cjmr.livejournal.com]

Speaking of muesli...do I remember correctly that your recipe site had a make-at-home muesli? We're having to eliminate soy from our son's diet, which means store-bought granola is now right out, and I'm trying to remember how to make my own.

(All my recipe site bookmarks got lost in the big hard-drive crash of January, unfortunately.)

[dduane.livejournal.com]

I'm not sure we actually have one up at the moment, but here's the classic Bircher recipe: it's very simple and straightforward. (This is for four people):

• 4 tablespoons oat flakes
  
• 4 tablespoons sweet evaporated milk or cream
  
• Honey or sugar according to your own taste (use as little sugar as possible)
  
• Juice of 2 lemons
  
• 8 apples
  

Put oat flakes, water, sweet evaporated milk and juice of lemon in a bowl.

Wash apples, cut in pieces, remove core (do not remove skin!)

Slice or grate the apples into the bowl (grating is more traditional and works better, I think): mix well.

Add sugar and honey according to your own taste and mix well again.

Serve immediately.

...Beyond this, all kinds of variations are possible. A favorite one is to substitute yogurt for the cream or water and evaporated milk. (This is Peter's preferred approach. Greek yogurt in particular.) Or add cream, half and half or milk according to your own taste.

And then of course comes the fruit: you can substitute just about anything you like for the apples.

And nuts: you can add ground almonds or hazelnuts, chunks of cashew, you name it...

And other cereal flakes, of course. I like adding wheat or barley flakes when I get into the muesli mood.

...But don't forget that lemon juice. It seems to make a difference to how you digest the stuff. (I still remember the various places in Switzerland where we found jugs of hot cream on little trivets, steaming gently, waiting to be poured over the muesli. NOM NOM NOM NOM.)

[furrfu.livejournal.com]

It's a shame of the transport involved: "The tubes are made up in Passau near the Austrian border and then transported by train or truck to the customer."

I wonder how it compares with "normal" boxed muesli (which I eat quite a lot of) in terms of food-miles.

[dduane.livejournal.com]

Well, I was reading their ordering info, and they quote a Eur3.90 shipping fee "no matter how many packages you buy" -- if I remember correctly, this is about the same as Deutsche Post's flat rate for food/grocery delivery inside Germany. So the "train or truck" transport mentioned may well be via the mails.

The company is apparently also setting up "muesli hotspots" to which orders can be shipped in bulk for pickup: if you pick up your order from a hotspot, there's no shipping fee. Interesting idea.

[furrfu.livejournal.com]

Coo - if it's actually sent by post then I imagine it probably compares quite favourably with "normal" muesli.

[cjmr.livejournal.com]

Thanks! I have enough apples/lemons to make half a recipe for tomorrow's breakfast. That does look very similar to how my host mom made muesli when I was an exchange student in Germany twenty-some years ago. The only big difference is that she started by grinding the oats herself.

[uitlander]

Muesli for raisin haters? Hurrah! At last.... Thank you.

[keristor.livejournal.com]

That looks as though it should scale well, down to one person (me), and it actually looks like a muesli I would like. Doesn't the lemon curdle the milk, though? Or is that the point?

Incidentally, is your 'tablespoon' the British version (serving spoon, roughly 1oz of most things) or the American one which is half that?

[dduane.livejournal.com]

Well, the recipe is European, so I'd suspect it's the UK tablespoon. Seems the relative quantities would work out better that way.