In my book, anyway.
More than half of kids ages 5-17 say they did not read books for fun before the Harry Potter series came along, according to the report, which surveyed 500 children and 500 parents nationwide. Among parents, 76 percent say reading the series has helped their child perform better in school, while 65 percent of children agree.
And there's a happy thought in the last paragraph of the article:
So, what will happen after the seventh and final Harry Potter book comes out? Half of the readers surveyed say they will look for a new series (wannabe-bestselling authors take note!) and 27 percent say they will read whatever Rowling publishes next.

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Date: 2006-07-28 03:05 pm (UTC)no subject
Date: 2006-07-28 03:11 pm (UTC)Yay for that last bit, that's got to be fantastic for the YW books. That's how I got hooked, from the "If You Like HP" wall at my local Borders.
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Date: 2006-07-28 03:11 pm (UTC)no subject
Date: 2006-07-28 03:12 pm (UTC)Book pusher? Me? Nahh........
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Date: 2006-07-28 03:31 pm (UTC)*prepares to pimp YW far and wide*
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Date: 2006-07-28 04:18 pm (UTC)Incidentally, have you noticed any change in sales of the YW books since the HP ones came out? Are publishers now more interested in them?
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Date: 2006-07-28 04:44 pm (UTC)Firstly, it says "more than half of kids..." but doesn't actually indicate whether that percentage has changed. I suspect it means more than of the kids who NOW read books for fun...or maybe it just means who now read HP. Or does it mean that virtually all kids now read for fun, but more than half of them used not to?
Secondly, it says "did not read books for fun before the Harry Potter series came along" ... but it started about 8 years ago IIRC, so even if they mean "before it hit big" that's still about 6 years ago. Anyone who's 5-7 years old wouldn't have been reading books then anyway! Really, only kids of at least 10 years old are old enough to have been reading books for fun before the Harry Potter books became famous, and would likely have been too young for Harry Potter then. Or does it actually mean "before they DISCOVERED Harry Potter"?
I mean, I'm as pleased as the next person if it's true that HP is getting kids reading, but what, exactly, has it done? This article is completely unhelpful. I'd like to know what percentage of kids have been turned on to reading by Harry Potter.
Btw, are the Young Wizard books published in the UK? I've never seen them, but then I don't usually look in the childrens' section of bookshops.
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Date: 2006-07-28 05:07 pm (UTC)no subject
Date: 2006-07-28 05:10 pm (UTC)There were UK editions (Corgi paperbacks) of the first four in the early '90's, but these are unfortunately long out of print: they were not pushed by the publisher in any significant way, and so didn't do well. Those initial low sales figures have in turn kept the series from coming back into print in the UK: every major British publisher with a YA line has been offered them, and has turned them down. The publishers' well-meaning excuses for not buying the books (because a lot of publishers seem more intent on not hurting your or your agent's feelings than on telling you the truth, which is that the old UK sales figures have scared them off) have included "They're too American" (and its corollary "They're not British enough"), "they're too complex", "they're not complex enough", "there are too many of them" (WTF?), "we only want to buy a finished series" (ditto), and my favorite, "We already have some books like those." (O RLY? YAH RLY.) (eyeroll)
My long-suffering UK agent has been waiting for all the pertinent editors to retire / die / change houses, and will probably start offering the books around the UK market again some time next year. However, I'm not getting my hopes up. That said, my own suspicion is that the instant we announce the movie version of So You Want to Be a Wizard, all the excuses above will suddenly melt away like snow in spring. At which point I will look to see if the publishers who line up for a crack at the books are any of those who bounced the series with the excuses above...and will instruct my agent to require an advance price that will stick it to them very hard and deep. In the nicest possible way, of course. :)
Oooh, that sounded downright spiteful. My blood sugar must be low.
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Date: 2006-07-28 05:19 pm (UTC)The interesting thing I took from the data was this:
"Kids indicate they have trouble finding books they like and kids’ reading drops off sharply after age 8. However, on average, Harry Potter readers start reading the series at age 9 and they continue as they mature."
Sounds like a marketing problem.
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Date: 2006-07-28 06:56 pm (UTC)The big change came with the HP movies. Movies are cool, even if they are about a scrawny kid with glasses and a swot like Hermione, and so the book of the film (yes, it was actually the other way round but a lot of kids saw the movie first) became cool as well.
Yes, it's an opinion survey and uses a distressingly small sample size, but I've seen the same comments elsewhere and from what friends with children tell me it seems qualitatively correct at least. (Remember that 93.84% of statistics are made up on the spot!)
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Date: 2006-07-28 07:24 pm (UTC)Good old peer pressure. Applies here too. I work in a school and have actually spoken to students about the whole Potter effect. It's an even more insignificant sample size and these (wealthy/private school)kids didn't answer anything like this survey. They were less likely to read outside of Potter for fun and weren't interested in recommendations. Effectively, they read it because it was fashionable and that is incredibly important to this lot.
Still, if there are some kids looking to go beyond Potter (which is highly likely), it's a marketing issue if they aren't finding anything to fill in the gaps between books. The survey does seem to indicate a certain ignorance of what's out there.
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Date: 2006-07-28 07:52 pm (UTC)no subject
Date: 2006-07-28 08:19 pm (UTC)Bureaucracy (noun): government by desks...
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Date: 2006-07-28 08:24 pm (UTC)no subject
Date: 2006-07-28 08:42 pm (UTC)no subject
Date: 2006-07-29 12:26 am (UTC)I don't know why that bugs me so much. Maybe because I think that while Harry Potter is good, it is eclipsing a lot of other really good writing out there, just because somebody was clever at marketing.
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Date: 2006-07-29 01:17 am (UTC)Ooh, that sounds exciting! Is this a realistic possibility, or just a "maybe it'll happen one day" thing? I've never read the books (as I said, I've never seen them) but would certainly be interested in seeing a movie of them (and indeed may just buy the American editions anyway).
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Date: 2006-07-29 02:41 am (UTC)Then I hand them YW, HDM, or DW with a big grin. :)
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Date: 2006-07-29 03:51 am (UTC)It's just such an apples to oranges situation, too. How do you compare Young Wizards or Discworld to Harry Potter? They have a few common narrative elements, and the semantics tend to coincide, but the styles are so very, very different that renaming the fantasy (or fantasy parody) genre "Like Harry Potter" is pretty ridiculous.
However, I have no qualms about saying that Granny Weatherwax could beat any of the Harry Potter characters in witchcraft any day of the week. If SHE were in the HP universe, she would have knocked Voldemort down before he even knew he was going to get started. ;)
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Date: 2006-07-29 09:01 am (UTC)no subject
Date: 2006-07-29 11:16 am (UTC)I have noticed the sales of childrens books in bookstores must be increasing mainly because their shelf space is getting larger.
More worryingly though the corresponding shelf space dedicated to science fiction and fantasy for adults is getting smaller!
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Date: 2006-07-29 10:06 pm (UTC)